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“Breakthrough Leadership – Winning Strategies from Amazon, Twitter, J.Crew, and Other Cutting-edge Companies”
How did Dick Costolo, who’s never run a company nearly as big and complex as Twitter, rise to the challenge of being its CEO? How did Jenna Lyons dramatically change the culture of J.Crew, turning an also-ran into a cult brand?
Breakthrough Leadership provides these answers and more. This collection features some of Fast Company’s most instructive stories. We explore a range of organizations encountering obstacles familiar to any business, from startup skepticism to big-company inertia.
Inside, you’ll discover:
- How Tesla founder and CEO Elon Musk broke down the seemingly impossible task of building an electric-car company from scratch into a manageable series of steps
- How Under Armour founder and CEO Kevin Plank outmaneuvered his Goliath competitors
- How Jeff Bezos kept innovating at Amazon, despite the company’s mammoth size and complexity
Breakthrough Leadership is for anyone pushing for greatness in themselves and their organizations. In these revealing portraits of executives and entrepreneurs, we provide indispensable lessons for becoming a better leader.